How much does Michael Jordan earn annually from Nike, to the nearest million?

Study for the Wits and Wagers Test. Utilize flashcards, multiple choice questions, and detailed explanations. Get ready to ace your exam!

Michael Jordan earns approximately $60 million annually from Nike, primarily through his lucrative endorsement deal that includes the iconic Air Jordan brand. This figure is a result of a long-standing partnership that began in the 1980s and has continued to thrive, making it one of the most successful athlete-brand collaborations in history.

The strength of this partnership lies in Jordan's legacy as one of the greatest basketball players of all time, combined with Nike's marketing prowess. The combination of continuous sales of Air Jordan sneakers and various merchandise associated with Michael Jordan ensures a steady stream of income. The annual revenue generated from the brand not only highlights Jordan's impact on the sport but also illustrates the effectiveness of effective brand positioning and the lasting appeal of his persona in sports culture.

The other options suggest different figures that do not align with the reported income Jordan receives from Nike. While other athletes may earn varying amounts from endorsements, Michael Jordan’s unique standing in the sports and business worlds contributes directly to his higher earnings from this particular brand partnership.

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